On Spotify for Artists, you can view your “Source of Streams” chart and see if your fans discover you directly from your artist page or from one of their playlists. You first need to find out where your current streams are coming from. ![]() For this reason, our team of experts carried out the research and found the best possible ways of how to increase your followers on Spotify for maximum results in the long run. Nonetheless, it is possible to achieve long-term success on Spotify with the right growth strategy. Unfortunately, from this large streaming revenue pool from Spotify only 10% - or $0.5 billion - is left for the remaining small- and medium-scale artists in this situation (99.2 percent of Spotify creators outside of the 57,000 top artists, which is around 7 million artists ). And as of 2020, the top 57,000 artists, the elite 0.8 percent ‘Gold Club’ of artists on Spotify, are bringing in 90% of streaming revenue - that is $4.5 billion of the $5 billion - according to calculations by Rolling Stone. However, the competition is overwhelming, as approximately 40,000 new songs are uploaded to the platform every day. For this reason, developing and growing as an artist on streaming services like Spotify (the most popular streaming service with a 31% market share, according to MIDIA) has become a goal for many who pursue a successful career in the music industry. ![]() According to research conducted by RIAA, streaming is, by far, the most popular way of consuming music, as it accounts for 83% of the total revenue in music sales in the U.S. New technology directly affects how fans discover new music and therewith what music they end up listening to. As technology continues to advance, the landscape for music fans worldwide is changing constantly.
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